What content to publish on social media?
We are bombarded with an endless sea of content on a daily basis. From the moment we wake up to the moment we sleep, we are exposed to television, radio, computers, games consoles, tablets and phones.
Depending on the study looked at, we spend anywhere between 4 and 9 hours each day consuming content. Therefore it is imperative to create content that appeals to your audience and is engaging enough to stand out from the daily noise of modern day digital life.
When producing content for social media we recommend concentrating on producing content that fits into one of the following areas:
Content that is relevant to your audience will give you a better chance of success. Look at producing content that is related your industry or has a broader appeal to your audience.
Product or service specific
Social media provides an excellent opportunity to showcase your products. You should look to combine text, imagery and make use of videos to help promote your products. Services can be harder to promote, but there are many examples of how to creatively advertise services online.
Contests and promotions
Running a competition or launching a new promotion? Creating social specific contests, promotions and codes will help to both generate sales and grow your online following.
Growing your social media following requires more than just promoting products and services. Businesses are increasingly using social media to promote good news business stories and CSR initiatives. So if you’ve raised money for charity, become eco-friendly, or done something to benefit the local community then you should incorporate this into your social media content strategy.
Local topics or events provide a good opportunity to get involved with the local community.