Over 60% of all Google searchers will only go to the top 3 results.
Search engine optimisation (SEO) is vital to the digital growth of your brand. When done well, SEO can cement your brand as a key digital player and propel you to the top of the search pile.
In the long-term SEO regularly outperforms other channels, meaning organic traffic (from search engines) will continue to bring in visitors, rather than the ‘quick wins’ of using paid media ads alone.
Therefore a robust, data-backed search strategy is the only viable way to ensure the continued digital success of your brand.