As a marketing medium search engine optimisation (SEO) regularly outperforms other digital marketing channels in the long-term. Therefore getting your search strategy right plays a vital part in ensuring your online success.
Over 60% of all Google searchers only go to the top 3 results.
A search strategy which combines data and creativity is the best way to cement your brands position as a key digital player in your industry and gain long-term organic growth.
The endless sea of content that we’re exposed to on a daily basis means that getting yours seen is harder than ever. Today digital content must be informative, emotive, educational, entertaining and presented in an easy to digest, visually pleasing format to stand any chance of getting noticed.
The best way to differentiate from your competitors is to use a content strategy based on search data which uses creative design to provide a unique and engaging experience.
Today it’s vital to have an active social presence, by using the most relevant channels you can build a more engaged audience, increase customer interaction and drive visits to your website.
There were 2.3 billion active social media users in 2016
After clarifying your business’s social media goals we can then develop a targeted content strategy that will start gaining you genuine followers whilst building the online visibility of your brand.
Digital PR plays a large role in growing the links back to your website and expanding your overall digital presence. This means building mutually beneficial relationships with writers at key media outlets & online publications to help expand the reach of your message.
A digital marketing strategy based on useful, highly informative and entertaining content makes it easier to use Digital PR to amplify your message and build authoritative links back to your website.
For your website to have any chance organic success you must take a mobile first approach, build it with a solid infrastructure to allow for easy search optimisation and a deliver a slick and easy to navigate user experience.
We use our knowledge of the digital landscape, search, information architecture and cutting edge design to build websites that offer a fully integrated, multi-channel, customer focused journey.